Oh, I love the new London 2012 logo. It costs £400,000, was produced by an amazing team of professional graphic designers over a period of months, and was unveiled (with David Beckham, no less) on July 4th.
Here it is, in all its resplendent glory ARRGH MY EYES!:
And here's what the designers have to say about it:
I amThe new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks.
It will become London 2012’s visual icon, instantly recognisable amongst all age groups, all around the world. It will establish the character and identity of the London 2012 Games and what the Games will symbolise nationally and internationally.
Then BBC took a tongue in cheek step and asked readers to submit their own logo creations. Check out this done-in-30-minutes user submitted logo:
Or this one by James Wren:
Or maybe Glen Hollands:
Or the Chicago 2016 logo (done by monkeys who can't hold a fork to London's designers):
There's so much to see! I LOVE this one:
Reasons behind it? Andrew Robinson: "The five colours represent Olympic tradition. Also a bundle of taxpayers money going down the drain."
[Update]: BBC reports on how the new London logo causes epileptic fits amongst viewers! Hurrah! We've got ourselves a new Special Olympics logo!
[Update 2]: Some opinions collected on BBC's sports blog:
- I have vomited better logos
- a broken swastika
- a window I recently kicked a ball through
- It looks like a logo designed for young people by old people
*insert evil laugh*
4 comments:
...The logo reminds me of the craft that the kids in my mums school do.
They cut up paper and stick them together to form another (awkward) pattern.
And it cost £400,000. I think your Mum's kids can get rich pretty fast.
i see deconstructivism, i see post-modernism, i see Dada. and i can see the Young British Artists (YBA) going on again doing SHIT to the graphic design industry.
come on, for god's sake, why do we want a fractured, broken, PINK of all colors with NO representation for anything for the olympic games?
looks like it's done by a 15 year old who just learnt how to use Adobe Illustrator.
these people give graphic design a bad name.
Agreed Conan, with but one caveat:
It looks like it's done by a 10 year old who just discovered MS paint.
Lovely.
It's just a highly stylised (tribal fusion?) form of 2012. Why the HECK do you want 2012? Where's the unity? Just because it's got LONDON and the rings on it doesn't connect it with the Games, or the spirit of the Games in any way!
Urgh.
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